week 7

Response to https://www.jacobinmag.com/2016/07/pokemon-gopokestops-game-situationist-play-children/

Pokémon Go a game based on the Nintendo video game franchise as well as anime series. This game according to the article above is a cultural nightmare that is helping with turning adults into children. For children itself this game is terrible for creativity due to the mechanics.  Over the few months this game has been available, it has changed the genre from being a game aimed at children and now is capturing the minds of millennials.  The thrill of nostalgia is evident and here is the reason why in my view.

When looking at the statistics of Pokémon Go and who it truly caters for, I would think that it is aimed at male/female millennials. Statistically, Pokémon Go’s main demographic is males ranging from 21 to 27 years old, in the same website it showed that 44 percent are millennials (Smith, 2016) people that have already grown up with this fictional world and are using the game as a form of nostalgia with the original games and anime coming out around the time of the late 90’s. This is the being also proven by the statistic that 85 percent of millennials in the United States alone own a smartphone (Egan, 2015).

It is evident, that even though the game has its problems, it has been proven that there are positive outcomes including exercise and socialising.  Statistics show that people of this generation group are exhibiting a decline in overall health.  “Eighteen percent of young women and 12% of young men reported at least one of six selected serious health conditions in 2004–2006” (Marketing, 2016).

In summing up, this game was never originally for just children.  It was evolved for a generation that has grown up with this franchise and continues to grow with, due to the fact that many have memories of this game whilst growing up.

 

Egan, J. (2015) 18 statistics that marketers need to know about millennials. Available at: http://www.leadscon.com/18-statistics-that-marketers-need-to-know-about-millennials/ (Accessed: 21 August 2016).

Marketing, M. (2016) ‘Millennials: Are they healthier than earlier generations?’, Available at: http://www.millennialmarketing.com/2009/12/millennials-are-they-healthier-than-earlier-generations/ (Accessed: 21 August 2016).

ProCon (2016) Pokémon go: Top 3 pros and cons. Available at: http://www.procon.org/headline.php?headlineID=005316 (Accessed: 21 August 2016).

Smith, C. (2016) 53 amazing Pokemon go statistics. Available at: http://expandedramblings.com/index.php/pokemon-go-statistics/5/ (Accessed: 21 August 2016).

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